Beau Kassas

Chief Marketing Officer, Mudgee Region Tourism

Beau has lead marketing and public relations for some of the world's most desired tourism, travel and hospitality brands both in-house and in agency.

Although these experiences have shaped his unique perspective, it's because he grew up in Regional New South Wales that he understands the importance of the visitor economy in small communities… so it was no surprise to hear of his return to the Mudgee Region, leading the tourism team as they embark on a bold new chapter.

Beau’s approach to leadership, paired with his passion for storytelling, strategic collaboration and future-proofing destinations is what guides his approach to keeping ahead of change.

Fostering a culture that celebrates change, he challenges his team and the entire industry to explore their curiosity and find solutions to challenges they're yet to experience.