Emily Mann is the founder of Mannpower, a regional marketing consultancy helping businesses, organisations and destinations build brands people actually remember.

With more than 20 years' experience spanning tourism, hospitality, communications, events and marketing, Emily has worked with everyone from local start-ups to award-winning tourism operators, councils and national organisations. She is known for cutting through marketing jargon with practical advice, sharp observations and a healthy dose of humour.

A passionate advocate for regional communities and the opportunities they create, Emily believes the best ideas don't have to come from capital cities—and that building a meaningful career starts with curiosity, courage and backing yourself.

When she's not helping businesses find their voice, she's writing her weekly newsletter, spotting internet trends before everyone else, or convincing people that Main Character Energy is less about being the loudest person in the room and more about having the confidence to write your own story.